“I’ve never seen moderators so completely engaged in the research.”
“You did an outstanding job in the fieldwork and put together the findings and insights in a really great way.”
“The LBR team did a phenomenal job – clear flexibility and true partners.”
“The team was so impressed and also value the strategic insights you continually bring to the table.”
“As usual, working with your team was seamless from start to finish.”
“You did a phenomenal job recruiting: proved what ‘couldn’t be done’, could be done.”
“You did a great job proposing the methodology and adjusting to change as we transformed the approach.”
MARKET RESEARCH. STRATEGIC PLANNING. BRAND CONSULTING. WE GET IT
“You guys are like superheroes - when needed you go into a phone booth and put on your agency / client clothes”
What makes LBR Insight unique is that we all hail from senior level positions in advertising agencies and client side corporations. Because of this we really understand WHY our clients are doing research and WHAT they need to learn and HOW to make it actionable. All because we have been there ourselves, in the trenches, creating marketing materials and developing brands. Our clients really notice and appreciate this difference. WE GET IT.
LBR Insight is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC.) We recognize the commitment to supplier diversity that is embraced by our clients and we can add diversity to your supply chain.
“I could really tell you had your agency background by the way you were able to ask the questions and get the insights we needed.”
Unlike other research firms, LBR Insight projects are staffed with former agency and client-side doers, thinkers, and makers who have developed and shaped brands for more than 20 years. WE GET IT.
Laura Radosh -
- Founder + Managing Director. Laura formed LBR Insight after nearly two decades of leading strategic planning and market research at world leading agencies such as Deutsch, McCANN, and JWT.
Over the course of her career up to and including LBR Insight, Laura’s insights and strategic thinking has helped shape consumer brands like Beech-Nut Baby Food, Prince Tennis Racquets, Perdue Chicken, Revlon, Almay, Stayfree, Lysol, Snapple, Coffee-mate, and American Airlines.
Laura was one of the pioneers of direct-to-consumer (DTC) healthcare advertising and has been marketing healthcare brands to consumers since the late 90’s. Since 2006 and LBR Insight, she has honed her skills with professional efforts as well, having personally moderated 100s upon 100s of HCP interviews. A sampling of the healthcare brands she has worked on or helped launch whether with consumers or professionals include Viagra, Diovan, Invokana, Avandia, Requip, Avodart, Zelnorm, Linzess, Lovaza, Coreg, Zoloft, Pristiq, Gonal-f, and Incivek.
Laura’s healthcare expertise also spans into aesthetics with brands like Duac, Radiesse, Xeomin, and LaViv.
As demonstrated by the wide variety of clients, Laura has extreme versatility as a research facilitator. Laura quickly understands each new client’s business and objectives and applies that to the research itself. She also has the unique ability to create an instant rapport with all types of respondents whether they be consumers or professionals/business-to-business. She is just as comfortable moderating groups with moms about baby food as she is with men about their constipation, or CEOs about their hopes and dreams. But more importantly, she makes the respondents comfortable sharing their feelings with her.
When Laura isn’t moderating she is on the move trying to keep up with her two young daughters, or planning the next good meal with her husband.
Laura is a graduate of the University of Pennsylvania, BA History, and is a RIVA trained qualitative researcher.
Laura Gomez Westraad -
- Strategy Supervisor. Hailing originally from Colombia, Laura brings the multicultural angle to LBR Insight.
Laura has managed and moderated a large number of research projects among patients, caregivers, healthcare professionals and the wide American public for companies like Allergan, Ironwood, Innocoll, Radius, and Cigna in the healthcare industry; as well as the U.S. Army, Chick-Fil-A, Verizon, Grubhub, and the USPS, just to name a few. Laura is not only able to find good partnerships to recruit high level respondents while making the process seamless to the clients, but she also adds value to the outcome of the research as a strategist.
Laura is very passionate about diversity and is always looking for opportunities to bring her cultural background and knowledge into the multicultural/Hispanic-focused projects she works on.
Laura also brings client side experience, having worked as an advertising analyst for Exito Group (Lead retailer in Colombia) where she worked in the creation and development of marketing strategies for brand positioning, loyalty programs and customer service. In addition, Laura’s talents also include creative production. She had her own audiovisual production company and won several awards in her home country, Colombia .
Photography is one of her passions. During her free time you can find Laura taking pictures or planning her next road trip.
Laura has a BA in Advertising from the Pontificia Bolivariana University of Colombia.
Laura is a RIVA Trained Moderator / Bilingual Moderator.
Maggie Kane -
– Qualitative Supervisor. Maggie joined LBR Insight after several years of professional experience in the marketing world.
Maggie has vast experience in all areas of communications including: strategic communications, traditional media and marketing, digital media, marketing and market research. Whether it is strategizing research plans or moderating, Maggie enjoys immersing herself in any new subject.
Maggie has worked with a wide range of clients on both healthcare and non-healthcare initiatives. She brings her experience and strategic input to each project to ensure the clients are getting the insights they are looking for, and more.
Maggie's experience as strategist and moderator includes brands like the U.S. Army, L'Oreal, Crest, Ulta Beauty, and Grubhub; as well as healthcare companies like Allergan, Ironwood, Zynerba, Radius, and Sanofi. Maggie has also led workshop sessions geared to inspire large teams. The latest workshop she led was on our LEGO® Serious Play® technique for a group of 200 strategists from all over the world.
Traveling is a passion of Maggie’s as well. In her off time she loves the opportunities to find new adventures and experience new cultures.
Maggie is a 2010 graduate of Temple University’s Fox School of Business with a Business Administration degree, concentration in Marketing and minor in MIS.
Maggie is a RIVA Trained Moderator.
Bob Mason -
- Moderator, Market Researcher. Prior to becoming a full-time market researcher and strategic planning consultant, Bob had extensive agency and market research experience,
Having held senior strategic planning roles at agencies such as BBDO and DMB&B. Most recently, he was EVP/Managing Director of Insight and Brand Strategy at Palio-Ignite, where he served on the agency's operating board and oversaw all research & analytics.
Bob has experience across a wide variety of sectors, including a breadth of consumer goods categories such as retail, automotive, energy, gaming, packaged goods and home electronics.
Bob's qualitative research outings are high-energy, insightful and fun, informed by training/certification from research/facilitation, brand planning and creative thinking entities like RIVA, Headmint, Red Spider and Second City.
Bob has a BSBA in Business Administration and Communication Arts from Aquinas College and an MBA with a concentration in Marketing from Michigan State University.
Kevin Beyer -
- Strategic Planner + Account Director. Over the course of 20+ years in the agency world, Kevin developed, managed, and executed global programs and initiatives.
Specializing in the development of strategic plans for new product launches and brand reinvigorations, Kevin has a long, successful track record at running multi-agency teams ensuring cohesiveness through marketing programs. His experience includes account direction and management; brand platform development; product seeding and influencer program strategy; social media and digital campaign strategy; and experiential marketing and retail strategy.
Over the course of his career, Kevin has provided strategic planning and account direction for diverse clients and brands such as Xenical, Claritin, Prilosec, Revlon, Cointreau, New Balance, Sailor Jerry, Hendrick’s Gin, Puma, Milagro Tequila, Chupa Chups, Levi’s, and Diesel.
In-between managing research studies for LBR Insight, you’ll most likely find Kevin enjoying one, or both, of his favorite pastimes: traveling and cooking, or managing and growing his own brand, Western Grace Brandy.
Kevin has a B.S. in Marketing from Johnson & Wales College.
Reema Vyas -
- Moderator, Marketing Strategy, Research & Analysis. Reema brings 20+ years strategic planning experience from roles at top agencies including McCANN, TBWA / Chiat / Day, and Ogilvy + Mather.
Reema was co-head of the McCann SF Planning department and oversaw strategy for the entire Microsoft business ($500+ million in billings). She has worked across a broad range of categories including healthcare, technology, packaged goods, retail and liquor.
Reema takes pride in her ability to fuse art and science to inspire simple yet sophisticated ideas that transform businesses and enrich people’s lives. She pioneered principles of DTC healthcare advertising while at Deutsch where she worked on Pfizer’s Zyrtec and Zoloft. She then led Healthcare Planning at TBWA / Chiat Day NY where she was responsible for brands including Prizer’s Aricept and Alcon’s Opti-free No Rub Express contact lens solution. At Chiat, she also devised an innovative clinical trial advertising and recruiting program called “From Molecule to Marketplace.” Reema’s experience in marketing, communications and creative strategy is deep and broad and based on the fundamental belief that good research is vital to effective in-market results. She uses novel and innovative qualitative and quantitative research techniques to unlock transformational insights.
During her free time, you can find Reema nurturing her two children or designing and sewing formal gowns.
Reema graduated from Colgate University with a dual degree in Chemistry and Philosophy / Religion.
John Medrano -
- Accounting Manager. John has 15+ years of combined finance and operations experience.
John has extensive experience which includes having worked as an Accounting Manager for a national charter school organization for several years and also working with different non-profit organizations in direct service and operations management.
Additionally, John has a vibrant passion for music and was a professional DJ for over 7 years. He continues to enjoy finding new music and making playlists. At home he enjoys spending time with his fiancé and children.
John currently holds a B.S. in Accounting from Albright College in Reading, PA.
Nury Lavandier -
- Moderator, Marketing Strategy, Research & Analysis.
Nury is a bi-lingual, bi-cultural, seasoned marketing research professional with over twenty years of experience studying emerging cultural markets across a wide array of categories.
Her passion and years of experience conducting research among U.S. Hispanics have made her an expert in understanding the many complexities that make up this interesting segment of the population.
Nury has worked both in the U.S. and internationally across a wide range of products and services such as packaged goods, financial services, personal care products, food and beverages, alcoholic beverages, automotive, tourism, telecommunications and technology. Some company and brand experience includes General Motors, P&G, Nike, Bacardi Innovations, MasterCard, Unilever, Wrangler, and ViewSonic.
Along with her extensive research experience, one of her strengths is innovation and new product development where she has worked with numerous clients designing and implementing research studies from concept to actual product launches and beyond through the use of Co-Labs, Online Packaging Studies, Total Proposition Studies and by using the actual market as a laboratory through Control Store Testing.
Although she can’t carry a tune, music is her first love. When she’s not moderating, Nury can be found at a concert or spending time with family and friends in her beloved home country of Dominican Republic.
She holds a B.A. in International Relations with a minor in Spanish-American literature from Rollins College. She is a member of the Qualitative Research Consultants Association (QRCA), a not-for-profit association of consultants involved in the design and implementation of qualitative research.
Dr. Jill Buchwald Rothstein -
- Clinical Psychologist. Jill Buchwald Rothstein, Ph.D. has been a practicing Clinical Psychologist for more than 20 years in New York and California.
Jill specializes in Cognitive Behavioral Therapy (CBT), which is short-term, goal-oriented psychotherapy treatment that takes a hands-on, practical approach to problem-solving. The goal of CBT is to change the way that people feel by changing their patterns of thinking and behavior.
Jill was formerly an Assistant Professor at the Weill Cornell Medical Center at New York Hospital’s esteemed Payne Whitney Clinic. There, she was the Associate Director of the Cornell Cognitive Therapy Clinic. Jill has also served on the voluntary faculty of UCLA Medical Center.
Jill received her undergraduate degree from the University of Pennsylvania, where she graduated Magna Cum Laude and was elected to Phi Beta Kappa. She completed her PhD at Hahnemann University and postdoctoral fellowship at Weill Cornell Medical Center.
Jill spent her predoctoral internship year training at the Manhattan Department of Veterans Affairs Medical Center, where she treated veterans with a wide range of mental health and medical diagnoses.
Jill is passionate about understanding the reasons why people think, perceive and behave the way they do. In her free time, she enjoys spending time with her husband and two kids, practicing yoga, hiking, and cooking healthy organic food.
“You are one of the few moderators who isn’t afraid to go off script to get the insight.”
We conduct all types of qualitative research
- Product Positioning.
- Creative development and copy testing.
- New product development and ideation.
- Product Usage.
- Insight Mining.
- Pre-quantitative research screener and questionnaire development.
There is no business question we couldn’t help you answer.
- Who is my most profitable target?
- What are they like?
- How do we position and launch our new brand?
- How do we re-position and launch our old brand?
- Which set of claims and messages are most motivating?
- Which creative campaign is going to drive business and
what optimizations can be made to make it even stronger?
We tailor the type of research customized to the objectives
- In person.
- On-site or at point-of-purchase.
- In-depth interviews.
- Group discussions.
“You have this unique ability to synthesize tons of research and narrow it down to the key points and strategic areas.”
If extra hands on-deck and more smart people in the room is what you need, we can help. Our agency and client upbringing and subsequent research experience makes us able to quickly see the big picture, and align thinking across colleagues and between clients and agencies. WE GET IT.
We are skilled in a range of strategic planning services:
Stories. Strategic plans.
Message and claim-
Research Audits and
- Are you sitting on a stack of research documents but no cohesive story?
- Have you done a lot of research and need a third eye to help uncover unanswered questions?
- Are you sitting on a stack of research documents but no cohesive story?
- Have you done a lot of research and need a third eye to help uncover unanswered questions?
- Do you need to ignite the creative process?
- Are you so “deep” into the creative process that you cannot see what is / isn’t working?
- Does the brief need to be “briefer”?
- Are you and your team in need of fresh thinking and ideas?
- Are there too many cooks in the kitchen and no impartial head chef?
We work with a large variety of clients and are as comfortable talking with doctors as we are with business executives, consumers, and moms.
“All I can say is that your team is just so easy to work with.”