Laura Radosh Butt formed the strategy consultancy, LBR Insight, Inc. after leading strategic planning and market research for advertising agencies in both New York and Philadelphia. Laura’s career spans two decades of Strategic Planning experience working at World Leading advertising agencies such as Goldberg Moser O’Neil in San Francisco, and Deutsch, McCann-Erickson, and JWT in New York City.
Laura’s consumer insights and strategic thinking helped shape consumer brands like Beech-Nut Baby Food, Prince Tennis Racquets, I Can’t Believe It’s Not Butter, Revlon, Almay, Stayfree, Lysol, and Snapple. Some of the pharmaceutical brands she has worked on and launched include Viagra, Diovan, Avandia, Requip, Avodart, Zelnorm, Coreg, Zoloft, Pristiq, Duac, the Shingles Vaccine, Lovaza, Relistor, Gonal-f, and Incivek.
As a research facilitator, Laura has demonstrated extreme versatility. She has the unique ability to create an instant rapport with all types of respondents, whether they be consumers or professionals/Business-to-Business. And she is just as comfortable moderating groups on baby food as she is on erectile dysfunction. Laura quickly understands each new client’s business and objectives and applies that knowledge to the research itself.
Laura is a graduate of the University of Pennsylvania, BA History, and a RIVA trained qualitative researcher.
LBR Insight projects are staffed with experienced professionals
Sharon Johnson, Account Management, brings 15+ years of Agency experience as an Account Manager with brands and agencies both large and small, spanning major brand DTC campaign launches to niche, targeted projects, both on the consumer and professional side.
On the DTC side, Sharon has worked with major NYC agencies McCann-Erickson and JWT, launching award-winning campaigns for GSK including Paxil and Paxil CR’s multiple indications (SAD, GAD, Depression, PMDD), as well as Requip for Restless Legs Syndrome. She also led a multi-agency team in the development of the Pristiq DTC campaign for Wyeth, and a direct DTC campaign for Duac Topical Gel from Stiefel.
On the professional aesthetics side, Sharon has worked on strategic support and promotions for GlaxoDermatology Skincare’s professionally dispensed skincare lines Wellskin and NeoStrata, as well as across the Stiefel Dermatology Acne and Aesthetics portfolio, including Global Aesthetics brands Revaleskin, Elette, Dualisse, Atlean, and Evoclin Foam.
Sharon has also worked on consumer and retail brands, including Beech-Nut, Saratoga Hospital, and entertainment venues. Sharon received her BA from the University of Connecticut.
Karole Oleksey, Moderator, Marketing Strategy, Research & Analysis. Karole has had extensive experience as a strategic marketer, both in the US and globally. During her almost 20 years at Pfizer, she worked on consumer focused blockbuster brands such as Zyrtec, Viagra, Lipitor, Celebrex and Lyrica. She developed and led local, regional and global brand initiatives utilizing her holistic view of brands, competition, market dynamics and customer insights. After leaving Pfizer, Karole moved to Interbrand, the largest global branding consultancy as a Senior Strategist where she helped numerous clients establish, fortify and grow their brands at the product, portfolio and corporate levels.
As a marketing and brand strategy consultant, she has helped build brands not only in the healthcare space (pharmaceutical, biotechnology, medical devices) but packaging, technology, energy, and luxury goods. Her analytical, yet pragmatic grounding coupled with her passionate view of the role of branding has led her to create innovative brand, marketing and communications strategies in a number of challenging businesses for a broad range of clients. Never underestimating the value of customer insights, Karole has capitalized on her past experiences to expand her service offering to include moderating one-on-one in-depth interviews as well as focus groups with healthcare, business to business and consumer brands. Most recently, Karole has been charged with understanding and defining the “white space” for launch and established products in order to create a unique and ownable position to differentiate from competitors.
Karole has a BA in Biology from the University of Pennsylvania and an MBA from NYU’s Stern School of Business. She works between New York and London to service clients globally. Karole is a RIVA trained qualitative researcher.
Kevin Beyer Strategic Planner, Account and Project Director. Kevin has 20+ years experience developing, managing, and executing global and national programs and initiatives for a diverse portfolio of clients. Specializing in the development of strategic plans for new product launches and brand reinvigorations, Kevin has a long, successful track record at running multi-agency teams ensuring cohesiveness throughout marketing programs. His experience includes account direction and management; brand platform development; product seeding and influencer program strategy; social media and digital campaign strategy; and experiential marketing / retail strategy.
Over the course of his career, Kevin has provided strategic planning and account direction for diverse clients and brands such as Xenical, Claritin, Prilosec, Revlon, Cointreau, New Balance, Sailor Jerry, Hendrick’s Gin, Puma, Milagro Tequila, Chupa Chups, Levi’s, and Diesel.
Kevin has a B.S. in Marketing from Johnson & Wales College.
Reema Vyas. Moderator, Marketing Strategy, Research & Analysis. Reema brings 20+ years in senior Strategic Planning roles at top advertising agencies in New York and San Francisco including McCann Erickson, TBWA/Chiat/Day, Ogilvy & Mather and Deutsch. She was co-head of the McCann SF Planning department and oversaw strategy for the entire Microsoft business ($500+ million in billings). She has worked across a broad range of categories including healthcare, technology, packaged goods, retail and liquor.
Reema takes pride in her ability to fuse art and science to inspire simple yet sophisticated ideas that transform businesses and enrich people’s lives. She pioneered principles of DTC healthcare advertising while at Deutsch where she worked on Pfizer’s Zyrtec and Zoloft. She then lead Healthcare Planning at TBWA/Chiat Day NY where she was responsible for brands including Pfizer’s Aricept and Alcon’s Opti-free No Rub Express contact lens solution. At Chiat, she also devised an innovative clinical trial advertising and recruiting program called “From Molecule to Marketplace.” Reema’s experience in marketing, communications and creative strategy is deep and broad and based on the fundamental belief that good research is vital to effective in-market results. She uses novel and innovative qualitative and quantitative research techniques to unlock transformational insights.
She graduated from Colgate University with a dual degree in Chemistry and Philosophy/Religion.
Rebecca Greene has a decade of experience mining market insights: designing and conducting qualitative research projects from conception to implementation and analysis–in a variety of consumer and healthcare categories including OTC drugs, and prescription. Her clients include GSK, Pfizer, Abbott Laboratories, consulting firms such as McKinsey, research groups such as Lieberman Research Worldwide and Hall and Partners, and advertising agencies such as Deutsch Inc, Widen-Kennedy and McCann Erickson. Rebecca has conducted research with a broad range of participants including general market, Hispanic, children and teens — in both English and Spanish.
Additionally, Rebecca brings, domestic and international experiences as a Registered Nurse and Nurse Practitioner to all her research endeavors enabling her to dive into the healthcare experience from either the patient’s or the provider’s perspective.
Rebecca is a RIVA trained moderator with a B.S. in Anthropology from Cornell University, and a B.S. and M.S. in Science (Nursing/HealthCare) from Columbia University.
